10.0 Marketing and Communications

For the continuity of WIMMA Lab, marketing is a very important part. Marketing helps, among other things, in attracting new students and getting companies to do assignments.

When planning marketing, it is important to consider WIMMA Lab's external stakeholders. Different channels follow different channels, so one and a particular channel cannot be used for all marketing.

It is also very important to think in advance about what kind of image WIMMA Lab wants to give.

Efforts have been made to concentrate WIMMA Lab communication:

• Students
  • Youtube, Twitter, Instagram
  • Students are best equipped with short, fun videos and casual photos that are good for a good guy.
• Clients, companies and sponsors
  • LinkedIn, WIMMA Lab's homepage
  • Businesses (especially in the IT sector) follow LinkedIn closely, where you should put more professional updates and bring out the know-how.
• Alumni
  • Personal Messages, LinkedIn
  • Old WIMMA Lab students already know what it is. You can communicate with them personally, for example via LinkedIn.
• Other educational institutions
  • LinkedIn, WIMMA Lab's homepage
  • How do students get interested in such a long summer course? The benefits of WIMMA Lab are presented in an interesting way.
• Open door guests and other guests
  • WIMMA Lab's homepage, LinkedIn, Youtube, Facebook, personal messages…
  • It is advisable to invite guests through each available channel to reach as many messages as possible.
  • You should approach personal contacts with personalized, personalized messages, for example via LinkedIn.

Especially, open door marketing must be launched as soon as possible so that guests can reserve time for their event on their calendars. It is advisable to try to place the message evenly, for example, a couple of times a week, the main thing is that it gets a lot of visibility.

You can also add personal interviews or quotes from WIMMA Lab's web site to the sponsors and students from WIMMA Lab. These bring true experiences and opinions. However, it is advisable to make sure that the person's messages can be used on the website.

One could ask the client, for example, that “Was WIMMA Lab really useful? Could they be recruited? Was their solution one that could really be used? ”.

Again, WIMMA Labile would love to hear your opinion that "What new experiences did you get? What was particularly good / bad? What results did you get from the methods used?”